Clap end for Fruitylife campaigns

European project to promote the consumption of fruit and vegetables Fruitylife campaign will be completed in late January 2015.

During the 3 years of activity,Fruitylife led 1060 promotions and affected more than 11 million consumers.

The information campaign " Fruitylife every day with you" was intended to promote the consumption of fresh fruits and vegetables from Europe, under the sponsorship of Alimos and with support from the European Union and the Ministry of Italian agriculture.

" The actions carried out in the stores give the opportunity to interact with consumers at the time of purchase, when they are most interested , receptive and attentive to communication about the products they are about to buy" says Gianluca Casadio , Apofruit's marketing Manager.

source : fruitylife alimos