New premium banana brand „YELLOW” just implemented by Citronex is already distributed in 7 countries

For many years Citronex Group has been the market leader for bananas in Poland and abroad. In 2017 company invested to promote bananas as a healthy nutrition and their own brand “yellow” with cute yellow monkey. “Yellow” brand also includes pineapples, organic bananas and frozen pulp, distributed by Citronex.

 

“Yellow” cartons with a characteristic monkey are already in supermarket chains in 7 countries. We are glad that our bananas have stopped being anonymous”, - explains Marek Szulc, director of Citronex. “We have prepared a long-term plan to promote not only our “Yellow” brand, but also to explain health benefits of bananas. Banana is a perfect healthy snack between meals to keep you satisfied. They offer serious mood-lifting power with combination of vitamins”, - adds Mr. Szulc.

 

Citronex has built already 200 banana ripening rooms in Poland and owns port operations in Gdansk. Family owned company was established in 1988 and currently employs more than 1800 persons. 

 

Apart bananas Citronex operates in several different sectors such as: tomatoes production, logistics, transport, petrol stations, hotels, restaurants and supermarkets. “This year we are going to focus on our tomatoes production. Right now we have for our disposal 51Ha of greenhouses - half is already equipped with artificial light and heating for winter production. In 2018 we will finish building the additional 30Ha in Poland”, - ends Marek Szulc.
 

Contact: Citronex Group, Poland
Mr. Marek Szulc
marek.szulc@citronex.pl
+48 75 77 21 933
http://www.yellowbananas.pl
http://www.citronex.pl/