Interfel celebrates 50th anniversary at Fruit Attraction

The French pavillon of Madrid let by Interfel will bring together a total of 50 exporting companies and will feature a restaurant, a kitchen and a demonstration area. Interfel will also offer activities including pétanque, caricatures and a photo booth. Showcasing the diversity of France’s fresh produce offer and the dynamism of the sector, while creating opportunities for professionals from around the world to connect and do business, will be at the heart of Interfel’s presence at the event.

New markets and logistics challenges

Europe remains the main destination for French fruit and vegetable exports, accounting for 80% of the total. It represents 2.23 million tonnes worth €3.38 billion in the past 2025–26 season. In this context Interfel is looking to diversify into new markets like Asia and America.

Mexico’s opening to French apples in 2025 resulted in exports of around 300 tonnes. However, the strongest growth has been seen in Asia. Exports to the region rose by 18% to 32,700 tonnes, with particularly strong increases in India from around 3,600 to 7,600 tonnes – and China – from 1,500 to more than 3,000 tonnes. The Middle East, led by the United Arab Emirates and Saudi Arabia, is another priority market for the French produce.

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