The Citricos Valencianos make their promotion in Eastern Europe

To introduce their products and attract new customers, Citricos Valencianos IGP made many promotional activities to strengthen their presence in traditional markets like France, Germany and Italy, but also attract new customers in new markets like Russia and Hungary.

In Russia, the operations took place in 20 stores Azbuka vkusa and with the most prestigious culinary institutions in Moscow.

In Hungary, promotional activities were held in 24 stores in Budapest.

Russia, which imports 44% of its products, includes 143 million consumers whom increased their demand for fruit and vegetables. Comunitat Valenciana has already exported $ 300 million of products in Russia.

Hungary has imported 16.63 million Euros that is 30% of its total imports of fruit of the Comunitat Valenciana.

 
Source: Interempresas