Naturalia revamps its organic store concept and returns to growth

Julien Tander, Naturalia Network Director Julien Tander confirms the return to growth in organic product sales since the inflation peak. The chain recorded +8% footfall in its 200 stores between 2023 and 2024. Growth was doubled for new stores with a "farm" concept.

More fun and welcoming for parents and children

The organic chain confirms annual customer traffic growth of +17% on new store types, a result considered encouraging. Health, pleasure, more playful and lively spaces for children and parents, priority to bulk sales are the winning successes at Naturalia and other chains. A bulk self-service wall has been placed at the entrance to the store, and the proportion of bulk fruit and vegetable sales has also been increased.

First French distributor to be recertified B-corp

In line with its ongoing CSR policy and after obtaining several committed labels, Naturalia has been B Corp (Benefit Corporation) certified since March 30, 2021. B Corp is one of the most demanding international labels in terms of CSR commitment. Since 2024, Naturalia has increased its score by 10%, from 80.1 to 87.1 points, based on 250 criteria. Naturalia is a unique model that brings together over 1,400 employees, 700 merchant and non-merchant partners and a constant drive to improve our social, environmental and human impact.

For more information on the Naturalia chain , click here.