Ripening technology turns heads in Madrid — and sets sights on Atlanta next

Catalytic Generators, a company exclusively dedicated to authorised ethylene application for fruit ripening, is expanding its international presence through consecutive participation in two major produce industry events. Following a successful showcase at Fruit Attraction in Madrid, it is now preparing to exhibit at the IFPA Global Produce & Floral Show in Atlanta, USA, from October 23–25.

At Fruit Attraction, the company presented its Easy-Ripe® generators and Ethy-Gen® II concentrate, highlighting their ease of use, safety, and cost efficiency. According to company president and CEO Greg Akins, the event reinforced growing recognition of Catalytic Generators’ distinctive approach to ethylene application. He noted that many professionals are increasingly aware of the system’s advantages and that the company’s recent efforts to secure European regulatory approvals are now opening doors to new partnerships with ripening facilities across the EU.

Visitors at the Madrid show praised the technology as both simple and effective, with some industry professionals expressing appreciation for how it has simplified their operations. Akins added that the event generated strong engagement with new prospects who are now considering the company’s ethylene systems for both small and large-scale ripening centers.

He also remarked on the continued expansion of Fruit Attraction, observing that the growing scale of the event has attracted a higher number of qualified leads. Several large ripeners, he said, showed interest in transitioning to Catalytic Generators’ solutions due to their reliability and operational efficiency.

Following Madrid, the company turns its attention to Atlanta, where it has exhibited for more than four decades. Akins emphasised that IFPA remains a vital platform for connecting with North American clients and international buyers alike. The show, he explained, provides valuable exposure for Catalytic Generators’ products while strengthening long-term customer relationships.

With over 50 years of experience, Catalytic Generators continues to position itself as a trusted global partner for ripening professionals. By maintaining its singular focus on ethylene, the company delivers dependable, high-purity solutions that ensure safe, consistent, and efficient fruit ripening across markets worldwide.

Discover how easy, safe ethylene application can optimise your ripening operations. Send your inquiry today.