Future-ready ripening technology takes centre stage at Fruit Attraction

Catalytic Generators, a company fully dedicated to ethylene application in fruit ripening, will return to Fruit Attraction 2025 in Madrid. From September 30 to October 2, visitors can meet the team at Hall 10, Stand 10A25, where the company will showcase how its singular focus on ethylene makes ripening operations easier, safer, and more cost-effective.

President & CEO Greg Akins and VP & COO Steve Page will represent the company. “Fruit Attraction is an essential platform for us,” says Akins. “It gives us the chance to reconnect with existing customers and show new ones that ripening can be simpler and more affordable than they imagine.”

Catalytic Generators’ Easy-Ripe® system, powered by Ethy-Gen® II concentrate, delivers pure ethylene directly inside ripening rooms. Unlike cylinders, the liquid concentrate allows for easy monitoring and eliminates the risk of explosive concentrations. Once set, the system provides consistent and reliable results with minimal adjustments — a true “set-and-forget” solution.

The company is expanding across Europe, with growth in the Netherlands and Germany, and new distribution in Spain on the horizon. Local partners in Italy, Greece, and the Netherlands provide fast delivery and technical support. To make access easier, Catalytic Generators has also introduced a leasing programme in select countries.

With more than 50 years of experience, the company backs its technology with training, service, and custom solutions. As demand for ready-to-eat fruit grows and energy efficiency becomes critical, Catalytic Generators continues to ensure ripeners have a safe, cost-effective, and reliable way to achieve consistent results.

Schedule a meeting with the team at Hall 10, Stand 10A25 to discover how ethylene can become the easiest part of your ripening process.