Intermarket enhances its trademark "My Pleasure Market"
FJ
The mark "My Pleasure Market" included only 4 references early in the year but now has 30 and plans to offer 40 by year end. In September, the company will reveal other projects to become the leader in the segment and reach the goal of 15% market share, its objective is set to 3 years.
One hundred French producers supply products "My Pleasure Market" (30% of products are grown in France). The brand new "My Pleasure Market " benefits from a specific signage on the shelf, a specific logo, information label on packaging.
Already 40% of the company's customers are interested in this brand, and the retailer plans to increase this rate to 60% from next year.
source : lineaires, news radins com