Miss Fruitness go to complete the super-hero

Italy

Tuesday 04 June 2013

Miss Fruitness comes to join Mr Fruitness to to reduce the numbers of obesity (15% of the population of the EU-27 is obese, the United Kingdom 24.7%).

New staff for the project that promotes healthy lifestyles in several European countries.

Miss Fruitness comes to rejoin and complete the superhero in green tights in all planned activities until 2016. The two heroes are going to promote the consumption of fresh fruits (in particular, kiwis, pears, peaches and nectarines, plums and apricots) and for physical activity in Denmark, Sweden, Germany, the United Kingdom and Poland.

The objectif is to encourage young people to take care of their health while having fun. The dedicated website (fruitness.eu) offers information, games, advice on the consumption of fresh fruit.

The campaign Fruitness, Enjoy-it! is supported by nine member companies of CSO (Afe, Alegra, Apofruit, Naturitalia, Granfrutta Zani, Cico, PempaCorer Made in Blu OROGEL) and co-financed by the European Union and the Ministry of Agriculture.

source : cso servizi com