Apeel Sciences appoints new CEO

Apeel Sciences, one of the leading innovators in fresh produce supply chain solutions, announces Luiz Beling as its new CEO.

With over twenty years of background in agriculture, Luiz brings a proven track record in driving innovation and fostering strategic partnerships. Beling's leadership roles at Farmer's Business Network and Bayer Crop Science showcased his ability to accelerate business growth and enhance customer satisfaction.

Beling expressed his excitement due to joinging Apeel Sciences and elevating customer experience to new heights. He stressed that his focus will be on strengthening partnerships and delivering healthy produce with groundbreaking technology.

During the transition, Beling will collaborate closely with Apeel's Founder and outgoing CEO, James Rogers. Rogers expressed confidence in Beling's customer-centric approach, reflecting Apeel's commitment to global accessibility and abundance in food.

Apeel Sciences remains dedicated to reducing food waste and enhancing food quality. Their commitment to using natural, sustainable ingredients underscores their mission of safety and integrity in every product.

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