Zumotron the new educational video game "100% juice".

The Spanish citrus sector has joined forces to launch an educational video game that highlights the value of 100% squeezed orange juice and the industry that makes it possible. Zumotron, the name of the video game and centerpiece of the initiative 'Nothing more than juice. Nothing less than juice', has been presented last week to the Regional Minister of Agriculture, Water, Livestock and Fisheries, Miguel Barrachina, with the aim of obtaining the necessary institutional support and make it publicly known. The initiative is also expected to be presented soon to the Minister of Agriculture, Luis Planas.

Support from the whole sector

Promoted by the Citrus Management Committee (CGC), Anecoop, Agriconsa and Zumos Valencianos del Mediterráneo (Zuvamesa), this sector initiative has the backing of the Generalitat Valenciana itself, and was created to claim 100% squeezed orange juice as a natural and healthy food, as well as the role of the juice processing industry as a key player in the citrus sector. You can access the video game here