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For the T18, quality must be the response to the crisis
Italy
Tuesday 15 January 2013
FJ
The research for quality and suppling the best products seem appropriate responses to stimulate purchases of fruits and vegetables.
To stimulate purchases and increase volumes in times of crisis, we must have the right answers.
For Massimo Longo, Group Commercial Director T18, consumption has decreased due to the crisis, but there are not enough special offers to stimulate purchases. Other solutions need to be found and quality seems the best response.
T18 group has always worked on
the quality of its products, especially tomatoes, fennel, artichokes, asparagus, grapes, and citrus fruits. This year, the group will participate in Fruit Logistica with Fruitimprese, the Association for the development of enterprises engaged in the import and export of fruits and vegetables. The show will be an opportunity to create new business contacts and strengthen relationships with partners.
Find T18 at Fruit Logistica
Hall 2.2. stand A 02
