Kwik Lok Corporation appoints new director of business development

Kwik Lok Corporation appoints Chris Latta as the new Director of Business Development. Formerly the Vice President of Global Sales at Binsfeld Engineering, Chris boasts a strong background in sales, marketing, and industrial design, with a remarkable 15 years in product design across diverse industries like maritime instrumentation and food service retail equipment.

In his new role, Chris will spearhead the conceptualization and commercialization of innovative solutions for the market.

Blair Chastain, Chief Revenue Officer at Kwik Lok, expressed enthusiasm about Chris joining the global team.

Chris himself shared his excitement about the position, highlighting the opportunity to foster robust relationships and enhance products and market strategies.

Chris holds a bachelor’s degree from Western Michigan University’s College of Engineering and Industrial Design, complemented by a master’s degree in management, strategy, and leadership from Michigan State University.