U.S. avocado market set to pass historic volume record

Avocado consumption in the United States continues to grow and is expected to reach a new record in the coming season. Total supply is projected to exceed 3 billion pounds for the first time, reflecting steady demand and broader availability across the market, according to data from the Hass Avocado Board (HAB).

Once considered a niche product, avocados have become a regular item in U.S. households. Consumption has increased over the past two decades as the fruit gained popularity in home cooking, restaurants, and ready-to-eat products.

Supply to the U.S. market comes from a mix of domestic production and imports from Latin America, helping ensure year-round availability. This diversified supply has supported stable growth while meeting rising consumer demand.

Industry data shows that per-capita avocado consumption has continued to climb, supported by changing food habits and increased interest in fresh produce. The market’s expansion highlights the avocado’s transition into a mainstream product within the U.S. fresh fruit category.

source: hassavocadoboard.com, frutasdechile.cl

photo: cnbc.com