Spanish tomatoes will be the star of Fruit Attraction 2025

Tomatoes will be the 'Star Product' of the 17th edition of Fruit Attraction, the great international showcase for fruit and vegetables which, organised by IFEMA MADRID and FEPEX, will be held in Madrid from 30th September to 2nd October. This will be the largest edition of the fair, with an increase in surface area, exhibitors, companies and countries, a sign of the strength and importance of the fruit and vegetable industry in Spain and the rest of the world.

24,2% of the fresh vegetables consumption at home

The choice of tomato as the star product is aimed at highlighting the great work of the Spanish production and marketing industry. It also coincides with a key moment, given the current geopolitical situation and the increasing competition from countries outside the European Union. The tomato is the most widely consumed vegetable in the world. In Spain, it represents 24.23% of fresh vegetable consumption in homes, with an average of 12 kg per person per year at home and 2 kg outside the home. In 2024 alone, consumption grew by 6.25% compared to the previous year, driven by variety diversification and consumers' commitment to healthier diets.

1,650,000 tons from Spain

Tomato cultivation is present throughout Spain, with Andalusia, Murcia, Valencia and the Canary Islands being the main producing regions, with a total of 20,800 hectares of tomato cultivated for fresh consumption and 1,649,000 tonnes (2024). The Spanish tomato industry is characterised by its export orientation with 675,000 tonnes worth €1.1 billion, its main markets being Germany, France, the United Kingdom and the Netherlands.

Tomatoes are a key ingredient in the Mediterranean Diet. They are high in lycopene, antioxidants, vitamins A and C, fibre and water and low in calories. Their nutritional profile makes them an interesting option within a varied and balanced diet, in line with the recommendations of the World Health Organisation, which recommends consuming at least 430 grams per day.

Full program

Fruit Attraction 2025 has designed an extensive programme of activities to highlight tomatoes through innovation, knowledge and promotion. These include the installation of a greenhouse vegetable garden with different commercial types of tomato (vine, salad, ribbed, pink, pear, black or cherry), which will be located in the #alimentosdespaña Square. The Tomato Attraction Forum will be attended by the European Commission's Managing Direction for Agriculture and Rural Development, who will present an interesting tool for the producer and marketing industry, the tomato dashboard. It includes monthly price and trade data as well as annual production volumes. This system enables farmers to track tomato farming, create prescription maps and monitor crop health through satellite imagery and records of crop operations.

Tomato awards

On 1 October, the 2025 Tomato Awards will be presented at the institutional stand of the Andalusian Regional Government, which will recognise key figures in the development of tomato production in Spain, with a long track record, as well as companies, organisations and the media, whose work contributes to adding value to this product. The 'FoTomate Call', installed in halls 7 and 9, will provide a fun atmosphere and enable interaction via social media.

For more information about FruitAttraction program and focus on tomato, you can write here