Switzerland: Record sales of fruits and vegetables in 2025

Fruit sales reached a record high of 460 million kilograms. Vegetable sales rose for the third consecutive year, reaching 463 million kilograms. However, they remain below the levels seen in the exceptional years of 2020 and 2021, which were marked by the pandemic. Find out here which products were the best sellers and try out the new interactive charts that let you track the latest sales figures yourself each month.

Bananas, apples, and oranges top the list

As in previous years, bananas are the best-selling fruit in retail: in 2025, 79 million kilograms of bananas were sold. Primarily sourced from domestic production, apples come in second place, with approximately 59 million kilograms sold in 2025 (3% less than the latest four-year average of 61 million kg). Oranges rank third among fruits, with sales of 40 million kilograms, followed by watermelons. Watermelons were still in third place among the best-selling fruits in November. They eventually ceded this spot to oranges in December, as oranges are in high demand during the winter (unlike watermelons). Mandarins and clementines also sell very well in the winter. They rank fifth among the best-selling fruits. Combined with sales of other fruits (211 million kg), approximately 460 million kilograms of fruit were sold in 2025. This is not only a peak compared to the previous four years but also a ten-year record. The following interactive report presents the fruit sales figures.

Potatoes, carrots, and cucumbers are the most popular vegetables

In the vegetable segment, potatoes are clearly in the lead with sales of 93 million kilograms, followed by carrots, another vegetable typically grown in Switzerland. At approximately 45 million kilograms, carrot sales accounted for less than half of those of potatoes. In 2025, cucumbers reached third place among the best-selling vegetables for the first time. They ranked ahead of medium- to large-sized tomatoes, with sales of approximately 32 million kilograms. It should be noted, however, that if all tomatoes (small to large) were combined, they would total over 50 million kilograms. This breakdown was chosen because small tomatoes (cherry, date, and cocktail tomatoes) are significantly more expensive (8.4 CHF/kg in 2025) than their larger varieties (4.4 CHF/kg). In fact, small tomatoes are the vegetables that generate the highest revenue: in 2025, consumers spent 180 million francs on these tomatoes, exceeding potato sales (178 million francs) for the first time. Source:: OFAG, Swisscofel.

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