Cricket una gran familia

Better known by its brand Cricket, the family company Campo de Lorca highlights the essence of its values under the slogan "Cricket, one big family". Shared effort, solidarity and commitment to the future are its main values, centered on people. Cricket's history began with effort and dedication and, generation after generation, has grown to become a big family.

Touching tribute to shared effort and commitment to the future

As part of this Christmas campaign, Cricket has launched an emotional spot. The audiovisual piece portrays the essence of the company through everyday scenes in the fields and warehouses, where work, complicity and union among employees become the protagonists. The message reinforces the importance of roots, shared effort and commitment to the future, reminding us that every task and every achievement is the result of teamwork.

Down Lorca solidarity action

In addition, the company has also carried out several solidarity actions that reflect its commitment to its closest environment during these special dates. Cricket has collaborated with the Down Lorca Association, through economic donations that contribute to its educational and social programs, and with AFACMUR (Association of Relatives of Children with Cancer in the Region of Murcia), supporting its initiatives to improve the quality of life of hospitalized children and their families. Likewise, the Cricket team has organized a blood donation campaign in its own facilities, encouraging the involvement and solidarity of employees.

The most important thing is people

For Cricket's marketing and communications director, Antonia Piernas, this campaign faithfully represents the essence of the company: "At Cricket, the most important thing is people. We are a team that works together, and this Christmas we wanted to convey this spirit of closeness and solidarity, doing our bit during these special dates". As part of this campaign, the Lorquina company will reinforce its presence in social networks promoting a healthy lifestyle through recipes, such as the proposal prepared by the two Michelin Star chef Pablo González, brand ambassador. This recipe, created with artichoke, the company's star product of the season, will be accompanied by various dishes featuring Cricket vegetables.

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