Madrid again the world fruit and vegetable capital

Organised by IFEMA Madrid and FEPEX, with the presence of Andalusia as Guest Region, the Fair registered the participation of 2,201 exhibitors from 59 countries, and an occupation of 70,254 net square metres of fruit and vegetable offer, for the first time, distributed over 10 halls of the trade fair centre, representing an increase of 10% in both parameters over the 2023 edition. These figures have converted Madrid into the world fruit and vegetable capital as well as ratifying Fruit Attraction as a fundamental tool for the global fruit and vegetable business. Global Avocado Congress, World Banana congress, Walnut and Pecan Congress, Biofruit Congress, Biotech Attraction, the V Fresh Food Logistic Summit were the most learning interesting conferences, as well as 46 presentations of exhibitors at the Fruit Next Forums.

10 awarded stands

Fruit Attraction co-organisers presented the awards for the best stands just before the closure of the show, highlighting the aesthetics and staging presented by the exhibitors. The awards were divided in three categories: Countries and regions, Companies and Autonomous Communities and Institutions, highlighting the aesthetics and staging presented by the exhibitors. The prizes in this first call for entries were awarded to Holland Fresh group, Ecuador and Brazil (countries), Fontestad, Total Produce and Mercajara (compagnies),  Xunta de Galicia, Diputación de Alicante and Ports of Spain (Institutions). In addition, Rwanda Fresh received a special mention.

Logistics area sold-out

Once again, the Fresh Produce Area, aimed at fruit and vegetable producers and traders, stood out as the most representative segment of the fair, occupying 70% of the space and experiencing an increase of 6% over the previous year. The Auxiliary Industry Area accounted for 24% of the fair, showing a growth of 4%. The Fresh Food Logistics Area also stood out , with an increase of more than 26%. As a new feature this year, Hall 1 hosted Innova&Tech, an area focused on innovation, research and technological development companies bringing together, among others, the Biotech Attraction and Smart Agro sectors.

700 International buyers

Fruit Attraction has also provided participants with a platform for international promotion and expansion with the International Guest Programme, funded by the trade fair, in collaboration with the Ministry of Agriculture, Fisheries and Food and ICEX, which attracted 700 large buyers, retail purchasing managers, importers and wholesalers from 70 countries to Madrid. In this context, the Guest Importing Countries programme also stands out, this year being the turn of China and Saudi Arabia.

40 products on the Innovation hub

In the field of innovation, Fruit Attraction hosted a new edition of The Innovation Hub with the exhibition of a total of 40 products and services. The winners of the Innovation Hub Awards were Rijk Zwaan Iberica in the Fresh Produce category , Agerpix Technologies in the F&V Industry category, and Talleres Daumar in the Sustainability and Commitment Actions category.