Global fresh produce market and US imports shall continue to grow slightly

Global fresh fruit market is estimated to grow smoothly around +3,6% until 2030 and reach $757,7 billion USD. Fresh vegetables market shall also grow by 3,3% and reach $895,2 by 2030. Imports are expected to continue growing slightly on the US market. They jumped from 50% to 60% of the fresh fruit consumption over the last 15 years, from 20% to 38% for the fresh vegetables (excluding potatoes, sweet potatoes and mushrooms).

Very modest growth of the top 20 categories

Overall sales of produce were up modestly last year in the US (+1.5%), an increase driven by price (+1.6%) rather than volume (-0.1%). Growth in fruit (+1.7%) and Vegetables (+1.2%) were comparable. According to latest ousehold panel data shared by IFPA, this pattern is born out in household buying trends in 2023. The percent of households buying fruits and vegetables was flat, but the number of product trips and dollars spend per trip were up slightly (<1%).

Categories which did not progress

Last year continued softening in households purchasing of many of the most popular fruit and vegetables, including potatoes (-0.9%), bananas (-0.7%), Onions (-0.6%), and Apples (-1.0%). The biggest bounceback, however, came from cherries (+4.1%), which had been down the year before. This growth correlates with increased volume sales in the face of low prices (-21.4%). 

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