Major cherry industry summit set for April 2025

The sixth edition of the Global Cherry Summit is scheduled for April 22, 2025, at the Monticello Conference Center in San Francisco de Mostazal, Chile. This upcoming summit marks a significant milestone in the event’s history, thanks to the incorporation of the Monticello Arena for conferences and presentations. With this expanded venue, the 2025 summit is poised to accommodate the growing demand for participation. Last year’s summit saw over 1,400 attendees from across the globe, including participants from Argentina and China, alongside 80 sponsoring companies. Co-organized by Yentzen Group and the Chilean Cherry Fruit Committee (formerly ASOEX), the 2025 edition is expected to welcome more than 1,800 participants while maintaining the hallmark quality and experience that the Global Cherry Summit is known for. The event has cemented itself as a vital platform for discussing the latest trends, challenges, and opportunities in the global cherry industry. Participants can look forward to comprehensive insights on the factors shaping the growth of the cherry sector, including key discussions on marketing strategies, supply and demand dynamics, emerging market analyses, and communication strategies to enhance the industry’s outreach and success. "Our industry has seen remarkable expansion in recent years, and with our ongoing efforts to deepen market penetration, explore new markets, and elevate the quality of cherries, this growth is set to continue," noted Claudia Soler, Executive Director of the Chilean Cherry Fruit Committee. "The Cherry Summit is an essential event for industry stakeholders, and we take pride in the impact it has had both nationally and internationally." The summit will also feature panel discussions and presentations led by industry experts, tackling relevant topics and providing a forward-looking perspective on future cherry seasons. "Our goal is to deliver high-caliber content that meets the expectations and needs of all stakeholders in the cherry value chain," explained Gustavo Yentzen, CEO of Yentzen Group. With seven months still remaining before the event, 80% of the exhibitor spaces have already been secured, showcasing the ongoing enthusiasm and commitment from industry players. The Global Cherry Summit continues to be a must-attend event, offering an unparalleled opportunity for knowledge exchange and new business ventures in Chile’s celebrated cherry industry.