Fresh Formulaics brings plant-based innovation to Fruit Attraction 2025

Fresh Formulaics will return to Fruit Attraction 2025 in Madrid, showcasing a portfolio of plant-based post-harvest solutions that help suppliers cut waste, streamline packhouse operations, and maintain fruit quality across the supply chain. Visitors can find the team in Hall 3, Stand B-21, where the Shine and Extend product lines — led by Flair S1™ and Extend EX1™ — will take centre stage.

Flair S1™: simplicity meets performance

Introduced earlier this year, Flair S1™ has quickly become a benchmark for efficiency in packhouses. The solution delivers a bright, natural shine associated with freshness while reducing energy use in drying tunnels, offering a quick-dry formula for faster application, and arriving pre-mixed for convenience. By combining visual appeal with operational advantages, Flair S1™ helps packers protect fruit quality while creating safer, more efficient working environments.

Extend EX1™: trusted shelf-life protection

Alongside Flair S1™, the booth will feature Extend EX1™, a proven solution relied on by suppliers worldwide to maintain fruit quality and shelf life during long storage periods and export shipments. Together, these two products support citrus packers as the season approaches, offering reliable ways to keep fruit fresh and valuable throughout its journey.

“As we move into the Spanish citrus season, packers need solutions that are reliable, simple, and effective,” noted Jeff Kammermeyer, SVP of Commercial. “Flair S1™ and Extend EX1™ deliver on these needs, giving the industry confidence that fruit will arrive shining, fresh, and ready for the market.”

Thought leadership at Fruit Next Forum

Fresh Formulaics’ Will Ison, VP of Global Market Development, will address attendees at the Fruit Next Forum in Pavilion 5 on September 30 at 3:30 pm. His session, ‘Beyond Wax: The Plant-Based Future of Post-Harvest Care,’ will explore how sustainable, plant-based technologies are shaping the next generation of post-harvest management.

Field Formula Foundry Program

Supporting these innovations is the Field Formula Foundry Program, a collaborative initiative where customers work directly with product developers and field technicians to trial and refine solutions in real-world environments. Partners gain early access to new technologies while helping shape practical, scalable products that respond to genuine industry needs.

Fresh Formulaics invites the produce community to visit Hall 3, Stand B-21 during Fruit Attraction 2025 to meet the team and discover how plant-based solutions are driving safer, smarter, and more sustainable post-harvest care. To book an appointment, send your inquiry today.