What to expect from Macfrut 2025?

The 42nd edition of Macfrut, one of Europe’s key trade events for the fruit and vegetable industry, will take place from 6–8 May 2025 at the Rimini Expo Centre in Italy. More than just a trade fair, the event presents a full-year platform for global stakeholders across the fresh produce supply chain. This year's edition highlights "Healthy Food" as its central theme, underscoring the connection between nutrition and well-being, and will feature a dedicated arena with scientists, chefs, and well-known Italian figures, including Olympic champion Valentina Vezzali.

Macfrut 2025 will grow further in scope, with a 6% increase in exhibition space, over 1,400 exhibitors, and 1,500 top international buyers connecting through an advanced networking platform. International attendees will make up 40% of participants. A wide range of content is planned, including three international symposia focused on biotechnology, potatoes, and Mediterranean aromatic plants. The event will also feature Egypt as partner country and Lazio as partner region, along with over 100 scheduled events across the three days.

At the event's presentation, held at the ICE-Italian Trade Agency in Rome, government representatives, industry leaders, and experts highlighted the fair’s expanding international reach and its contribution to Italy’s agri-food sector. In 2024, Italian fruit and vegetable exports rose by 6.3%, reaching nearly €6.5 billion, placing Italy as Europe’s second-largest exporter after Spain. Consumption in Italy also grew, with spending up 2.2% for vegetables and 2.9% for fruit, according to ISMEA.

Macfrut 2025 introduces several new features:

-Healthy Food Show: A dedicated area promoting nutritionally valuable produce, combining scientific input with public engagement.

-International Symposium on Biotechnological Tools in Horticulture: Held for the first time at Macfrut, this global event will bring together over 200 experts from 37 countries to explore cutting-edge research and technologies in plant biotechnology.

-Themed exhibitions: These include the Plant Nursery Area, Biosolutions International Event, Red Planet (focused on tomatoes), Spices & Herbs Global Expo, Agrisolar Technologies, and Acqua Campus, centered on water-saving innovation.

-New dedicated areas: A Berry Area, the International Potato Symposium, and the Romagna Business Matching B2B event aim to strengthen business connections and showcase innovation.

Macfrut continues to strengthen its global position, with significant representation from Africa, Latin America, and Europe. Egypt will lead with 40 companies; Mali, DR Congo, Ghana, and Tanzania will also be present. New participants include Iraq, supported by UNIDO, and Ecuador.

The 2026 edition of Macfrut has been announced for 14–16 April, taking advantage of expanded facilities at the Rimini Expo Centre to introduce new formats and opportunities for the industry.

Macfrut remains a vital meeting point for knowledge-sharing, innovation, and international trade in the fruit and vegetable sector, confirming its role as a year-round driver of growth in fresh produce.

Want to be part of Macfrut 2025? Send an inquiry for more information.