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A pop star for the promotion of Turkish citrus fruit in Russia
Turkey
Thursday 04 November 2010
FJ
Tarkan, famous singer, promotes Turkish citrus fruit in Russia, Ukraine and Azerbaijan.
To continue to increase consumption of citrus fruit, Citrus Fruit Advertising Group (NTG) has decided on a wide promotion campaign.
The advertising campaign of last year has been very positive. Cause and effect? Turkish exports rose from 33 to 39% over the previous year.
A new campaign is decided for this year with TV spots and displays. Like last year, the Turkish singer Tarkan, well known in Russia, was chosen.
The campaign concern Russia, Ukraine and Azerbaijan. "We attach the utmost importance to the feedback from Azerbaijan since this will let us focus more on Caucasia. We do not currently export a significant amount to that region. If the response to the commercial is positive, we will expand our advertising campaign to the Caucasus and especially to Georgia,” said Vice-President of NTG.
source : sabah, today's zaman
