Mexico cements its berry dominance while tackling dependence and sustainability challenges

Mexico has firmly established itself as a powerhouse in the global berry trade, exporting over USD 3 billion worth of blueberries, raspberries, strawberries, and blackberries each year. Its rise has been fuelled by steady foreign investment, advanced farming systems, and strong collaboration between international nurseries and local growers across key producing states like Michoacán, Jalisco, Baja California, and Guanajuato.

Figures from the National Association of Berry Exporters (Aneberries) show that around 97 percent of Mexico’s total berry output is shipped abroad, largely to the United States and Canada. The country’s proximity to these markets gives it a major logistical advantage — but it also creates a dependency, as more than four-fifths of exports still head north.

Producers now face several pressing issues: a tightening labour market, rising water scarcity in major growing zones, and the escalating costs of meeting stricter sustainability and traceability standards. For small and medium-sized farms, these demands often require heavy investment in infrastructure and certification.

To lessen market concentration and add value, exporters are seeking new outlets in Asia and the Middle East, with Japan, China, and the UAE showing growing appetite for Mexican berries. At the same time, companies are investing in frozen, juice, and nutraceutical lines to expand beyond the fresh fruit segment.

Analysts forecast that, if Mexico sustains its focus on innovation and environmental stewardship, its berry exports could climb another 20 percent by 2030, solidifying its role as a global leader in premium fruit.

source: blueberriesconsulting.com

photo: stories.agronometrics.com