South Korea steps up pear export drive as production rebounds
VU
The government is offering incentives, quality programs, and marketing support to expand sales in Southeast Asia and the Middle East, turning climate challenges into export growth opportunities.
Seoul — South Korea is intensifying its efforts to expand pear exports after a recent cold snap caused significant damage to orchards. Government officials report that production is showing signs of recovery, prompting renewed strategies to promote Korean pears abroad.
Authorities are collaborating with agricultural cooperatives and exporters to boost overseas demand, particularly targeting markets in Southeast Asia and the Middle East. To support this push, the government plans to offer incentives — including export subsidies, quality improvement programs, and marketing support.
The move comes as part of a broader effort to strengthen Korea’s agricultural export sector and mitigate risks posed by climate fluctuations. By proactively enhancing trade partnerships and product competitiveness, Seoul aims to turn adversity into an opportunity for growth in the global fresh fruit market.
source: biz.chosun.com
photo: carvingajourney.com