Direct Dubaï : HISPALCO develops its Premium brands in the Middle East
FJ | Hispalco SA
Hispalco, the Spanish producer exhibited for the first time in WOP Dubai. Ana Beltran (Deputy director) explains:"We have identified the Middle East as a strategic market. To develop our premium brands, we have set up a dedicated team for these steps.
MONA LISA and UNICORN are our top premium brands. Very consolidated in Europe, we want to develop with the same quality in the Middle East.
For 2 years, we launched HISPALCO BIO, our premium brand and organic has a promising future. Dubai is a true platform for the Middle East, our main challenge is to accept our high prices, which are justified by the good quality. Transportation is also a sensitive area. We want to grow with a "step by step" approach that has brought us success in Europe. We give great care to our brands, our marketing, so that customers understand that we are not a company like any other. Our team is extraordinary and dedicated to our society. "