Broccoli chips, an innovative product from Thailand

Thai tropical fruit snack manufacturer and exporter, Greenday Family, has presented a new Broccoli Chips snack as part of its “Healthy and Tasty” line of products.

According to Greenday Family Marketing Manager Sutisak Pipatanatikanan, broccoli has been chosen as an ingredient for three reasons:

Broccoli is now a well-known product and the snack offers sales opportunities in both the domestic and the export market.

Thanks to its properties, broccoli is recognised as one of the most nutritious vegetables.

Thai people view this brassica as a premium and delicious vegetable.

The Greenday Family representative explains that the Broccoli Chips are vacuum fried, so they are crunchy and crispy, while all their flavour and nutrients are preserved. The broccoli used in the snack comes from a certified supplier in China.

Mr. Pipatanatikanan comments that Thai consumers have been impressed by the new style of packaging, which is totally different. “They are also surprised by the taste. They expect potato chips with only broccoli flavour.”

 

At the moment, Greenday Family sells Broccoli Chips to supermarkets and health stores in the domestic market. The snack will also be exported with other products to the United States, Australia and New Zealand, and there are plans to expand sales to Singapore, Hong Kong and Europe.

S&G Brassicas Today - December 2009