Citrus bear the brand Uruguay

The exported citrus will bear the mark of the country, Uruguay Natural.

 

After the signing of an agreement between the Ministry of Tourism and the Ministry of Agriculture, the exported citrus will bear the mark Uruguay Natural. This label is related to a protocol and production certification for the best added value.

 

Uruguay will allow the brand development activities at the local level and better efficiency at the international level. The products will be better differentiated abroad and may be placed in a niche of higher price. The Urugay exports 75% of its production of oranges and has just recorded the opening of the U.S. market for its products.