ProNatura launches the brand "The Peasants Bio"

New brand at the wholesaler ProNatura.

"The Peasants Bio" is the brand new, nationally distributed, ProNatura, the first transmitter to the market of French biological fruits and vegetables. For better identification in department, the logo is modern, fun, colorful, and the packaged product. The first products launched (eggplant, radishes, tomatoes, strawberries) will be followed by others (apples, pears, grapes), a total of thirty products will carry the new brand.

The new brand aims to differentiate itself by  the taste, offering fruits and vegetables according to the seasonality of products, and to provide local products , references to original regions  (Provence, Brittany, Roussillon) will be specified on packaging.

source : lsa conso fr

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