Supermarkets track customers

Mobile phones are allowing supermarkets and shopping centers to keep track of customers and understand their behaviour.

The UK company Path Intelligence Footpath has developed technology based on the radio frequency geolocation of mobile phones to collect data. This technology allows consumers to be tracked in stores, see the frequency of their visits and their exposure to advertisements.

The goal is to better understand consumer expectations and to develop appropriate marketing campaigns. The manufacturer claims that the tracing does not get the phone numbers or read messages sent or received or spy on communications.

After Britain, the techonologies has started in supermarkets in the United States and Australia.

source :  alermondesansfrontieres, path intelligence