TEDI: the first fruit juice for children sold in Turkey

Tat Gida is a major food products company, with about 35 percent of production is exported, which is associated with the producer market leader in fruit juice of Central and Eastern Europe, Maspez Wadowice Group,  to create the new line of TEDI products.

Their goal is to take 10 percent of the market in the next five years. About 500 million liters of fruit juice consumed in Turkey, but per capita consumption is only 7 liters per year against 27 liters in Poland. The investment in this period should be in total 100 million Turkish liras.

Fruit juice that will be sold has been tested on many Turkish consumers, and adjusted according to their tastes, with a high percentage of carrot juice.