Increase awareness of Italian products to advance exports

For the 5th year CSO Italy will participate in WOP Dubai, the only event in the region reserved for fresh produce. Several events are also planned to make Italian products better known to consumers and food professionals.

 

 

 

At WOP Dubai the CSO stand (Centro Servizi Ortofrutticoli di Ferrara) will also host Apofruit, Kingfruit and Jingold as participants.

 

 

 

In addition to the participation in the show, an 'Italian Week' is scheduled as well as entertainment in the stores. These events aim to make Italian products better known to local food professionals and consumers alike.

 

 

 

Emirati consumers can already find several products from Italy: peaches, plums, grapes, kiwis and apples.

 

 

 

This CSO participation is part of the 'Fresh Up Your Life - European top-quality fruit & veg' project. This project, with financial support from the European Union, seeks to increase the awareness of fresh and processed fruits and vegetables in Italy, particularly in the United Arab Emirates and the United States. The recent PMA Fresh Summit, according to CSO, was very positive for the exhibitors present.