Global e-commerce growth bellow 10% for the first time, grocery keeps above average

Covering e-commerce trends 2026, the report provides growth projections and market forecast insights that highlight where future opportunities lie. Emerging economies such as India, Indonesia, and Mexico are identified as hotspots with a ne-commerce growth around 20%. In the meantime Europe continues to face structural challenges, resulting in a slow growth around 5%.

Grocery leads the growth at +15%, fourth traded consumer category

The whitepaper of ECDB, based on the database analytics of millions of transactions, also explores future e-commerce trends across categories, showing how grocery outperforms while electronics and hobby lose ground. Beyond categories and countries, the e-commerce industry outlook examines retailer performance: retail chains still have between 9 and 10% market share and are not progressing. Established giants face headwinds, while disruptors such as Shein and Temu, once high flyers, encounter limits to their hypergrowth. E-commerce grocery represents 9,7% of the global eCommerce or 480 billions of US$, with a market growth well above the average around 15%. Source: ECDB

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