New export markets for Cereza del Jerte

The rains of the past few months have delayed flowering, and sales should begin twenty days after the usual period.

The DOP (Denominación de Origen Protegida, Protected Designation of Origin) Cereza del Jerte, this year will introduce advertising campaigns in two new countries, Denmark and Sweden, countries consumers of cherries, but where Cereza del Jerte had not been introduced. Unlike the UK, its main market, where there have been campaigns since the 2000s.

The Control Commission (Consejo Regulador) annually certifies between 6 and 9 million kgs of cherries. The entire production of the Jerte valley reaches 30 million kgs. About 50% of production is exported, and for the Picota variety, 60%.

Source: Efe agro