Fruit Attraction 2020 is replaced by Fruit Attraction LIVEConnect 2020 digital event

The Fruit Attraction organizing committee has just decided that the 12th edition of the fair will be a digital only event, thanks to a new cutting-edge technological platform: Fruit Attraction LIVEConnect.

 

 

 

This carefully considered decision is the result of months of monitoring and exhaustive assessment of the evolving situation around the world, the unpredictable evolution of pandemic control measures in different countries over the weeks, and the constant desire to respond to the sensitivities and needs of the entire Fruit Attraction exhibitor community.

 

 

 

The Organizing Committee recognized the effort made by IFEMA during all these months to support the decision of the exhibiting companies to participate according to the pace of evolution of the different scenarios, as well as all the protocols implemented in the installations to guarantee a maximum safety, hygiene and commercial productivity environment for its participants. But the Committee decided that the show would be replaced by Fruit Attraction LIVEConnect 2020.

 

 

 

Fruit Attraction LIVEConnect 2020 will be active for 31 days, from October 1 to 31, 2020. Fruit Attraction LIVEConnect is an advanced technological platform and an artificial intelligence system allowing to generate thousands of impacts and to publicize companies and their products with thousands of buyers, distributors and traders in 160 countries, thus becoming the largest network and the largest professional community in the world specializing in the fruit and vegetable sector.

 

 

 

In short, a new working and networking tool for the professional community throughout the month of October, a key moment in the planning of the campaign, which will allow companies to generate countless new business leads from the share of buyers with whom they can initiate commercial contact.

 

 

 

During this same meeting the Committee, chaired by Jorge Brotons, president of FEPEX, also showed its commitment to organize the next edition of the FRUIT ATTRACTION fair in 2021, from October 5 to 7.