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Bumper Crop gives Macedonian Exporter Entrée To U.K. Market
North Macedonia
Thursday 20 March 2008
Dragi Stojmirovski has never seen so many watermelons—it has been a bumper year 2007 for the crop in the Balkans. Unfortunately, the resulting glut has led to plummeting melon prices and fruit lays rotting in their fields. But Stojmirovski, has turned a crisis into a triumph by introducing Macedonian watermelon to the United Kingdom.
Stojmirovski’s company, Univerzal Promet, prepare and deliver a test shipment— each piece of fruit had to weigh between 4 – 4.5 kilos and be packed in cartons weighing no more than 25 kilos. The U.K. importer not only approved the test shipment of watermelon, but has indicated interest in receiving test shipments of other fruit and vegetables, including peppers, eggplant, and apples.
Universal Promet has experience exporting to other Balkan countries, but had not yet broken until now into the lucrative European market. Expanding into new markets and increasing exports overall are among Macedonia’s highest economic priorities.
Stojmirovski’s company, Univerzal Promet, prepare and deliver a test shipment— each piece of fruit had to weigh between 4 – 4.5 kilos and be packed in cartons weighing no more than 25 kilos. The U.K. importer not only approved the test shipment of watermelon, but has indicated interest in receiving test shipments of other fruit and vegetables, including peppers, eggplant, and apples.
Universal Promet has experience exporting to other Balkan countries, but had not yet broken until now into the lucrative European market. Expanding into new markets and increasing exports overall are among Macedonia’s highest economic priorities.
