South Africa pressed to widen fruit export channels amid tariff risks

South Africa’s reliance on traditional export markets, particularly the United States, is under renewed scrutiny following a wave of new US tariffs that initially included the country. Although a 90-day reprieve was granted on April 9, concerns remain over the long-term impact on agricultural exports — especially fruit.

Wandile Sihlobo, chief economist at the Agricultural Business Chamber (Agbiz), has emphasized the urgency of diversifying export markets in response to global trade tensions. Speaking before the reprieve was announced, he criticized the government’s slow pace in trade strategy, warning that delays could leave exporters vulnerable.

Sihlobo pointed to South Africa’s membership in BRICS — which recently expanded to include Egypt, Ethiopia, the UAE, Indonesia, and Iran — as a strategic opportunity. He called for lowering import duties and easing phytosanitary restrictions in markets such as China, India, and Saudi Arabia, particularly for fruit exports.

He also highlighted the need to maintain existing market access and suggested a unified branding strategy — “South Africa Inc” — to better position the country’s products abroad.

source: freightnews.co.za

photo: foodandhome.co.za