Chiquita launches Rainforest Alliance certified fruit in Europe

Chiquita Brands has announced that it will be distributing Rainforest Alliance certified bananas in nine European markets. To achieve Rainforest Alliance certification, every Chiquita farm has to implement more than 200 criteria, covering protection of the environment and biodiversity as well as fair treatment of workers and good workplace conditions. The Rainforest Alliance partners with local environmental organizations to review compliance with these criteria on each farm every year. The Rainforest Alliance (www.ra.org) is an international, environmental organization whose mission is to protect ecosystems and the people and wildlife that depend on them by transforming land-use and business practices as well as consumer behaviour. With 25,000 members and projects in nearly 60 countries, the Rainforest Alliance is recognized as a world leader in the successful design and implementation of conservation measures.