'Normal' edition but enriched for Fruit Attraction in 2021

The Fruit Attraction Organizing Committee has announced that it has started working on the next edition of the face-to-face show. Fruit Attraction 2021 will take place in October in Madrid.

 

 

 

Recently met by videoconference, the Organizing Committee of Fruit Attraction announced that it has started working on the next face-to-face edition, which will take place from October 5 to 7, in Madrid.

 

 

 

The edition will be supplemented by the digital platform LIVEConnect, launched in 2020 as a new working tool and which this year will be operational from next May.

 

 

 

According to the director of the show, Raúl Calleja, within IFEMA, Spain's leading operator in the event sector, the "Show" activity begins in March. Health security is at the heart of its strategy, with strict protocols to organize the flow of participants and their mobility; with capacity controls thanks to the latest technologies for counting participants; with body temperature measurements, and the use of technical innovations for the renewal of the air in the pavilions, among others.

 

 

 

Registration as an exhibitor at Fruit Attraction 2021 is open.

 

 

 

In 2020, Fruit Attraction organized its 12th online edition via the LIVEConnect platform. Between October 1 and October 31, the platform had 7,000 members, generating more than 15,000 professional contacts; 40,814 messages exchanged; more than 500 meetings held within the platform and 186 video calls. For this reason, in 2021, the face-to-face edition will be completed by Fruit Attraction LIVEConnect, which will remain operational from next May until the end of the year.