Hazera to expand into Polish seed market
Poland
Tuesday 02 April 2019
FJ
New distribution model, HAZERA POLAND will be the exclusive representative of all Limagrain vegetable seed units in Poland (Photo: limagrain.com).
Hazera Poland, a subsidiary of Hazera, itself part of the Limagrain Group which is the world's second largest vegetable seeds, will expand the range of high quality vegetable seeds offered to Polish customers.
Within the Limagrain Group there are 3 Business Units that deal with seeds: HM.CLAUSE, VILMORIN-MIKADO, HAZERA. In view of the successful distribution of Vilmorin-Mikado products, Hazera Poland wishes to become the exclusive representative of all these units of Limagrain in Poland.
The distribution channels of Limagrain in Poland, currently managed by Hazera Poland and HM. Clause Polska, will now be concentrated under Hazera Poland.
"We are confident that Limagrain will gain a significant competitive advantage by reshaping its distribution model in Poland and offering a wider product range, probably one of the best ranges for the Polish market," said Remi Bastien, CEO of HM .Clause.
Hazera is active in the selection, production and sale of a wide range of vegetable and seed varieties around the world. Headquartered in Israel and the Netherlands, the company has branches in 11 countries and its distribution network is present in more than 100 markets.
Limagrain is an agricultural cooperative group based in France, marketing cereal products, field seeds and vegetable seeds. Limagrain has become the 4th largest seed company in the world and the 2nd largest seed plant in the world.