Innovation becomes a survival tool for Spain’s citrus sector
VU
Growers seek a stronger edge as costs, pests and import pressure reshape the market.
Spain’s citrus sector is looking to technology and innovation to defend its long-standing leadership, as growers face rising costs, tougher pest pressure and stronger competition from imports.
The message was highlighted during the “Retos del sector citrícola” event, organised by AVA-ASAJA and Grupo Henar Comunicación at Finca Sinyent. Public officials, researchers, companies and farmers agreed that farms need to become more mechanised, digitalised and professional if they are to remain competitive.
Speakers pointed to several structural problems, including small farm size, high investment costs, limited access to effective plant protection tools and the need for better training. Innovation in irrigation and resource management was presented as a way to save water, fertilisers and energy while improving sustainability.
Researchers from IVIA also discussed work on pest and disease control, including threats such as HLB, as well as studies linked to climate adaptation.
Trade policy was another key concern. Participants warned that agreements with non-EU countries, including South Africa, Egypt and Mercosur partners, can leave European growers competing under unequal production standards.
The sector also stressed the need to resume promotion campaigns for Spanish oranges and mandarins, highlighting their proximity, freshness, quality, food safety and environmental credentials.
source: avaasaja.org
photo: wikipedia.org




