Macfrut to showcase AI, robotics and water-saving technologies in pre-harvest field trials

New-generation machinery, artificial intelligence tools and solutions designed to reduce labour needs will take centre stage at the upcoming edition of Macfrut 2026, scheduled to run from 21 to 23 April at the Rimini Expo Centre.

Two field demonstration areas

Organisers say the event will feature two large demonstration areas dedicated to pre-harvest technologies, covering a combined surface of about 2,500 square metres across two halls. Visitors will be able to observe practical applications of automation, data collection systems and equipment designed to support more sustainable crop production.

Focus on sustainability and labour efficiency

Agronomy coordinator Luciano Trentini indicated that many of the technologies presented aim to lower environmental impact, reduce dependence on scarce labour and improve water efficiency. He noted that new monitoring tools, including systems supported by artificial intelligence, are expected to help farmers make day-to-day management decisions. The programme will also include demonstrations of rovers and drones, which organisers consider likely to play an increasing role in horticulture.

Hall A1: vegetables and soil management

Hall A1 will focus mainly on vegetable production, with demonstrations involving crops such as baby leaf greens, carrots and other horticultural species important to Italy’s agricultural economy. The area will highlight updated soil preparation methods, new sowing techniques and improved mechanical weed control systems designed to operate with lower environmental impact.

Hall C1: orchard and vineyard systems

Hall C1 will concentrate on fruit production. The space will include a small orchard with apple and cherry trees, as well as a vineyard, showing how modern production practices can be tested even in limited areas.

Climate protection and irrigation technologies

Demonstrations will feature anti-hail netting and agrovoltaic panels, technologies intended to protect crops and generate additional energy income while supporting orchard management under changing climate conditions. Irrigation systems will also be a central element of the presentations.

Live demonstrations and technical visits

Organisers added that setting up the demonstration fields requires significant logistical effort, involving more than 1,000 hours of work. During the fair, technical visits and live machinery demonstrations will be arranged for international delegations, creating opportunities for direct exchange between manufacturers and growers.

Water management and research collaboration

The pre-harvest programme will also include a renewed partnership with the Acqua Campus initiative, focused on sustainable water management. Under the coordination of the Associazione Nazionale dei Consorzi di Gestione e Tutela del Territorio e delle Acque Irrigue and the Canale Emiliano-Romagnolo, an additional interactive area of more than 1,000 square metres will present modern irrigation technologies, water-saving solutions and live demonstrations linked to research and training in agronomy.

Industry stakeholders looking to present innovations or collaborate on field demonstrations can send their inquiry for a free consultation.