Avocados: A segment is becoming important and could foster new growth

According to a study conducted by HAB (Hass Avocado Board) bagged avocados now represent more than a quarter of all avocado purchases. Purchases of bagged avocados increased up to 3 times the growth rate recorded for purchases of bulk avocados over a 4-year period (2016 -2019).

 

Bagged avocados are becoming an increasingly important segment. While 59% of avocado buying households continue to buy only bulk avocados and 9% buy exclusively bagged avocados, there is a group of 32% of households that buy both bulkand bagged avocados. This latter group generated 43% of total purchases of avocados in 2016 but above all 50% of total purchases in 2019.

 

“It is becoming increasingly important for marketers and avocado retailers to consider their product offerings in this rapidly changing retail market,” says Emiliano Escobedo, executive director of the Hass Avocado Board. “Loose avocados are a staple of the category, but bagged avocados continue to drive growth. "

 

 

The study, based on household purchasing data from the IRI Consumer NetworkTM, can be viewed https://hassavocadoboard.com/business-support-tools/

 

 

HAB (Hass Avocado Board) exists to help make avocado America's most popular fruit. HAB provides industry with consolidated supply and market data, conducts nutrition research, and brings together people from across the industry to work collectively for growth that works for everyone.