Final Report of Fruit Logistica 2011

FRUIT LOGISTICA 2011 has underlined its role as the world's leading trade fair for the fresh produce industry. 

More than 56,000 trade visitors (2010: 54,000, +4%) from 132 countries attended the event.

Setting a new record, 2,452 exhibitors from 84 countries (2010: 2,314 / 71) presented the full spectrum of the logistics services required to ensure a year-round supply of top-quality fresh fruit and vegetables to consumers all over the world.

Dr. Christian Göke , Messe Berlin, Chief Operating Officer, stated that,  "Its international scope, global market overview and high level of decision-making authority of the industry representatives attending the trade fair were key quality criteria for this year's FRUIT LOGISTICA. No other event in this industry anywhere in the world brings together trading partners across the global value chain as effectively as FRUIT LOGISTICA. The trade fair is unparalleled as the marketing platform for the global fresh produce industry".
 

source : fruit logistica