Sales of ethical products and fair jumped 40%

Despite the difficult economic environment, sales of Fairtrade products grew of 40% last year in the United Kingdom and exceeded the value in million pounds.

The Fairtrade Foundation said that sales of ethical and fair in 2010 reached a sales volume of £ 1.1 billion, an increase of 40% over £ 836 million in 2009.

British consumers are No. 1 in the world for ethical and fair product consumption with a daily consumption of tea, coffee, chocolate, fruit and bananas.
Large enterprises of agro-food and distribution multiplies products of Fairtrade and increases the extent of ranges.

The supermarket chain Aldi will launch its first Fairtrade range with food and bananas. Sainsbury has for objective to sell one million extra bananas in the next fortnight and hopes to boost sales of the sector to raise half a billion pounds in 5 years.

Source: Press Association, The Guardian, The Sun