SAAGA celebrates its 50th anniversary and launches the new season

 

Founded in 1967, the association has just celebrated its 50th anniversary in an event that took place in early April. At the same time was launched the new season which will be marked by special promotion targeting domestic consumers.

 

 

SAAGA wants to encourage South Africans to 'Add an Avo' to all their meals. By highlighting the many benefits of avocado for health, the association wants to change the prejudices of consumers towards the fruit, often perceived as too "rich" and caloric.