Is a new wave of star products emerging in Peruvian agro-exports?
VU
Products such as ginger, turmeric, pineapple, raspberry and blackberry are beginning to position themselves as the products with the greatest potential in the international market.
For years, blueberries, grapes, and avocados have been the top performers in Peruvian agro-exports. In 2024, exports of these products, often referred to as the "big three" of the sector, amounted to US$ 2,270 million, US$ 1,705 million, and US$ 1,248 million, respectively, with a combined total of US$ 5,223 million, according to the Ministry of Agrarian Development and Irrigation (Midagri). While these staple products continue to drive the sector's growth, other emerging crops are starting to gain prominence and could shape the future of Peru's agricultural exports.
Crops such as ginger, turmeric, pineapple, raspberry, and blackberry are increasingly seen as promising contenders in the global market. These products have found demand in specialized segments, especially organic and health-oriented markets, creating new business opportunities for Peruvian producers.
Ginger, in particular, stands out as a success story. Peru is now the third-largest exporter of this tuber worldwide, trailing only China and India. The country's emphasis on organic production and high product quality has helped secure buyers in key markets like Europe and the United States. Consumers are increasingly favoring foods with health benefits, boosting demand for ginger and turmeric.
Similarly, berries such as raspberries and blackberries present a growing opportunity. Although Peru's production levels remain modest compared to leading producers like Mexico and Chile, interest is rising, especially from gourmet food suppliers and processed food manufacturers. In regions such as Cajamarca and the central highlands, farmers are starting to cultivate these berries, with early results showing promise.
However, the shift toward cultivating these new crops is not without obstacles. Many small-scale farmers face barriers like limited technical training and restricted access to financing, which complicates efforts to diversify their production. Strengthening technical support and developing robust supply chains will be crucial to ensuring that these farmers can successfully access international markets and meet the required quality standards.
Despite these hurdles, the outlook is optimistic. Peru's agricultural export landscape is gradually expanding beyond its traditional mainstays. Over the next few years, crops like ginger, turmeric, raspberries, and blackberries could become key representatives of Peru's agricultural potential. Embracing diversification will not only enhance the sector's competitiveness but also create more inclusive opportunities for small farmers to participate in the export economy.
source: siea.midagri.gob.pe, gbm.scotiabank.com, trademap.org, agraria.pe
photo: infobae.com, peru.info