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Trend in consumption of fresh apples In Spain

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Spain
Tuesday 22 May 2007

Spanish 2006/07 fresh apple consumption should come down mildly, due to the effects of a forecasted price increase, induced by the shorter crop relative to previous year levels.
There is a tendency for some demand transfer between varieties, in association with modern distribution trends and changing lifestyles. Apple demand should continue to
shift from traditional varieties like Golden and Starking, into newer ones like Gala, Fuji and Pink Lady.
Spanish and EU authorities sponsor regular marketing initiatives to boost fresh apple consumption. Apples are the third most popular fruit in Spain during the winter
months, after oranges and bananas.
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