Fresh-cut producer adopts Tosca reusable packaging as core logistics strategy

Italian fresh-cut producer Almeda has built its supply chain around reusable packaging from the start, working in partnership with pooling specialist Tosca, as pressure grows across Europe to reduce waste and improve logistics efficiency.

In the fresh-cut segment, where products are highly perishable and delivery windows are tight, reliability in packaging and handling remains critical. The company chose to design its operations around reusable transport packaging rather than shifting from single-use materials later, aiming to ensure consistent product flow and reduce operational risk from the outset.

Today, reusable plastic crates are used across the full logistics cycle, from production and storage to retail distribution. The system is managed through a pooling model in which assets are collected, washed and returned for repeated use, helping maintain hygiene standards and stable supply. This approach removes the need to source and dispose of single-use packaging materials and reduces disruptions linked to shortages or waste handling.

Company representatives indicate that the decision was driven primarily by service quality and operational reliability rather than regulatory pressure. They note that predictable packaging flows help maintain efficiency in fast-moving retail environments, where delays or product damage can quickly lead to losses.

The model also supports sustainability targets by lowering material consumption and packaging waste as part of routine operations. With the European Union preparing stricter requirements under the upcoming packaging rules, integrated reusable systems are increasingly viewed as both a compliance measure and a competitive advantage for fresh and ready-to-eat food suppliers.

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