RETAIL: Wellfruit stores 20 years of integrated fruit retailing

Shanghai Wellfruit Co., Ltd. was officially founded in 2014, which created the “Wholesale Fruit Store” business in China. The founder has been doing fruit retailing with fore-runner of Wellfruit since 1993. The concept “Global sourcing directly from orchards to the stores with its original carton wholesaling” is widely recognized and welcomed by Chinese consumers. With 9 years growing, it has a good reputation of warehousing & chain fruit stores in fresh produce.

120 stores in Eastern China

Currently Wellfruit employs over 500 employees, runs over 120 stores between 200 and 1000m2, mainly located in Shanghai and East China cities. Wellfruit runs 2 Distribution Centres: the main one has nearly 10,000 m2 in Shanghai, the second  warehouse is located in Jiaxing. The annual turnover of the group is approximately one billion CNY. Wellfruit successful philosophy has been to supply affordable fruits with premium quality, serving millions of families and leads the new domestic fruit consumption trend.

Wellfruit and Banguo private labels

Wellfruit sources premium fruits around the world with domestic orchards and overseas origins like Chile, New Zealand, Australia, USA, Canada, Spain, Italy, France, Peru, South Africa, Thailand, South-Eastern Asia. Long-term stable cooperation with the supplying partners is the main policy at Wellfruit. With professional supply chain systems, fruits delivery to the stores. They are packed, displayed and sold in bulk quantities in a no-frills warehousing atmosphere on original shipping pallets. This allows for most efficient operational costs and save money for Wellfruit consumers. With private brand "Wellfruit" and "Banguo", all supply chain and shop stocks are keeping fresh with less wastage.